The Global WordPress Marketing Team markets WordPress and its community to the wider world.
Global Marketing Team Meeting 19 February 2020
Introduction
These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.
The fuller meeting discussions can be found on Slack: http://wayback.fauppsala.se:80/wayback/20200301104705/https://wordpress.slack.com/archives/C0GKJ7TFA/p1582124597097000
Meeting led by Team Rep: @mikerbg
Summary: @maedahbatool @webcommsat @JillianSMaxwell
Attended: (WordPress.org IDs where advised): @maedahbatool, @mikerbg, @megphillips91, @passionate, @darls, @JillianSMaxwell, @webcommsat, @mta1, @wpfiddlybits, @antialiasfactory, @MatthiasBathke, @gkibria69, @jonoaldersonwp, @abdulwahab610, @pmbaldha, @Ryan B.
New contributors: welcome to @pmbaldha and @Dan Gissane
Task Updates
Task: Organize a Virtual Marketing Table Session for WCAsia
Task lead for Contributing Events marketing group: @webcommsat
Update provided by: @webcommsat
Update
A lot of interest has been shown by the community in doing a virtual session on marketing using some of the prepared marketing table materials for WCAsia contributor day including developing the language buddies idea.
Some ideas that we propose are:
- a virtual, informal drop-in marketing session for those who had planned to attend or participating virtually on the marketing table at WCAsia Contributor Day itself
- holding a virtual session in a couple of weeks/ some months time
- a session could potentially include anyone who wanted to join from Cebu in the Philippines as they have also had to cancel their WordCamp. http://wayback.fauppsala.se:80/wayback/20200301104705/https://2020.cebu.wordcamp.org/
- using the Marketing channel slack and our other tools for a virtual session or drop-in
- target audience: marketing team and people who predominantly contribute to other teams but want to help on particular tasks, eg the language buddies work, sustainability and marketing videos.
Next steps:
- feedback on what support and participation from within the team and those interested in marketing from other teams. This will help us decide on what could be possible within the timespan
- potentially use a Doodle poll in addition to Trello and Slack for people to express interest.
Task: Proposed Content Marketing Strategy
Task lead: @megphillips91
Trello card: http://wayback.fauppsala.se:80/wayback/20200301104705/https://trello.com/b/0ZCUIw4V/2020-content-marketing
Updates
- The working group has started working on a formal proposal outlining the major objectives and constraints through a charter process. This Google document will be shared with the full marketing team [date to be set] and finalized into a P2 blog from the group for wider feedback and comment.
- Links to scrum stand up documents (updates on the different workstreams that have been set up)
- Initial thoughts on the charter for this proposal
- In the next two weeks, the working group proposes to work on the charter document to give all those who would like to participate time to do so asynchronously. When complete, the charter will be shared as a proposal for comments and participation.
- To add to the Google document, turn on the Suggestion mode and add comments and feedback
- Thanks to @mikerbg for assisting the working group on defining the objectives through a charter process and to all those who participated.
New Business
Component Maintainers Post on WP Marketing
Trello card: http://wayback.fauppsala.se:80/wayback/20200301104705/https://trello.com/c/H6sis4Az/320-component-maintainers-post
Update provided by: @mikerbg . Thanks to @francina from the Core team for the request to marketing and to @webcommsat for setting up the Trello cards.
Updates
- Received request from the Make Core Team which could be a great opportunity for our technical and development focused contributors. The task will increase the focus on the component maintainer role.
- Background to Component Maintainers: these are some of the most important roles within the WordPress ecosystem, as they drive new features forward with each release. Without a strong component maintainer, features can struggle to gain traction. This task is aimed to help inform the community on this role.
- Some of the key things component maintainers do are:
- triage new tickets related to the component
- help keep momentum on existing tickets
- assist in keeping other teams updated on the status of a component during release
- maintain the roadmap for a component
- and propose new component features.
Task objectives
- The main task is to re-write the component maintainer page. Core will be the final reviewer.
- Direct questions to Core through the Trello card regarding any technical aspects or descriptions which need further clarifying
- The revised content needs to help raise awareness of this role and aid future recruitment efforts.
- Create some social content (short tweets and hashtags which could be used to encourage sharing). Though this content may have more limited social media reach, we are trying to include this aspect in future copy plans.
Next steps
- @JillianSMaxwell and @MegPhillips91 volunteered in the meeting. Anyone else who is interested to collaborate may add their names to the Trello card or speak to @mikerbg
- A second task has been requested from the Make Core Team. It focuses on writing an initial draft of the Release Focus Lead role, with similar objectives to this first task. This will be discussed at next week’s meeting.
Request to Task leads/ contributors
The group working on notes and actions would really appreciate if you could update your Trello cards or let @webcommsat or @yvettesonneveld know how you are getting on and what help you might need.
We are working towards having an ongoing open list of actions or follow-ups from previous meetings. So please do let us know if there is something from your tasks we could include in this section or would be useful to be a reminder in future meetings. The team reps are here to help support you and do keep in touch with them if you have a difficulty or need particular assistance from others in your task.
We will contact task leads or participants where we are unsure of an action, and really appreciate your replies so we can finalize actions and all work together on next steps. We hope this new system will make it easier for people to get involved and find tasks to use their skills. Thanks everyone for your feedback into this new approach and as we work towards putting it into place.
Next Meeting
Wednesday 26 February 2020, 15:00 UTC, in the Marketing Channel on Make WordPress Slack.
Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.