Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

• The meeting discussions on the Marketing team on Slack can be found at this Slack thread.
• Read the agenda for this meeting.
• Meeting facilitated by: @meher, @nalininonstopnewsuk, @webcommsat and @yvettesonneveld, @lmurillom
• Meeting notes and follow-up actions: @oglekler and @lmurillom

Attendees Slack Thread

Meeting Notes

A big thanks to @lmurillom and @meher and @webcommsat for contributing to drafting last week’s meeting notes.
Note: Please review and add comments in suggestion mode – link in the Slack. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned / requested from other teams. 

Rota for drafting notes:

• 6 January 2021: @oglekler
• 13 January 2021: @lmurillom
• 20 January 2021: @maedahbatool

➤ How can I help?

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed.

Welcoming new contributors

New Attendees Welcome Thread

Marketing Contributor introductory sessions in 2021 – booking details

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

Tasks, Working Groups, and Team Celebration

Celebrations Thread

Here’s everything that is worth celebrating and task updates during the last week:

• Marketing and communications campaign for Launch WordPress
• Newsletter Tasks
• On-boarding Videos
• LinkedIn Updates
• Personas work
• WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sevilla
• Contributor Introductory Sessions

Task Updates 

Marketing and Communications Campaign for Learn WordPress

Update from the task groups by: @webcommsat and @nalininonstopnewsuk

• As there are a lot of countries with Covid announcements this week, we have delayed some of our planned Learn WordPress promotions to be sensitive to this and to respond to contributors involved. If you can help with this while some of our contributors are dealing with Covid situations, please let @meher know.
• Video subtitling of polyglots and Learn WordPress promotions continues and is taking a little longer to do due to YouTube’s updates to its studio editing environment. If you can help with this, please let us know. It is really important items are subtitled and synchronized correctly by time.
• Thanks to @geheren who will be helping us with editing some of the video materials we have for Learn WordPress promotions.
• Graphic editing – we have a backlog of items for Learn and other teams. If you have skills in this area and can edit for social media sizes, please let us know.
• Please read this post to see some of the different ways you can help promote Learn WordPress. 

➤ How can I help? 

• We need more contributors for: photo editing, video editing, monitoring, scheduling and pack drafting, social graphics works, as well as recording support. Some of this can be done asynchronously. If you can help, please mention @lmurillom and @meher in the main marketing channel. 
• If you have networks which you think would be useful to promote Learn WordPress for the long term campaign we are working on, please let @meher and @webcommsat know.
• To help with the ongoing editing work for the scheduled promotions, please let @webcommsat and @lmurillom know. 
• To help subtitling videos, please contact @meher.
• We appreciate you sharing and engaging with items on the following channels:
  • @WordCamp on Twitter
  • @WordCamp on Facebook
  • @WordPressEvents on Twitter
  • WordPress Marketing Team channel on YouTube
  • Make WordPress Marketing Team on LinkedIn

Newsletter Tasks

Update from coordinating team member: @webcommsat

• For the December 2020 Month in WordPress, we pulled together items for the preceding few weeks with other teams and took part in writing and copy-editing. There are updates on Learn WordPress, online WordPress Meetups and the 5.6 Release. You can read all the details in the post.
• @webcommsat has been working with @annezazu on promoting the FSE-experiment outreach.  
• As the publishing cycle continues, we will start work on: 
  • Newsletter for WordPress Meetups
  • Month in WordPress January 2021
  • Q4 Updates
  • Updates in general
  • Learn WordPress highlights for promotion

Onboarding Videos

Update via co-ordinating team member: @webcommsat for @oglekler 

• Thanks to all who have helped create on-boarding videos in different languages. Take a look at the Marketing YouTube channel for all the videos in different languages.
• For the Hindi version, thanks to @yashwardhanrana who has been working to sync the audio and video together, and thanks to @rahuldsarker who helped with this task earlier.
• If there is a language which is still not done and would you like to help, do reach out to @oglekler and she will assist you with it.

LinkedIn Updates

Update from co-ordinating team member: @lmurillom

The Marketing Team had a busy week of work and planning. Please do follow, share, and like our updates on LinkedIn. It’s quick and helps extend our reach.

Some of the examples from the Make WordPress Marketing Team channel on LinkedIn:

• Weekly #OnlineWPMeetup Roundup
• Promotion of WordPress Full Site Editing (FSE)

➤ How can I help? 

Contribute by sharing the social media posts with the hashtag #LearnWP.  

Please share announcements like the ones above, which you can find on the Make WordPress Marketing Team LinkedIn.

Personas work

Update via co-ordinating team member: @webcommsat

• We will be setting task group dates for the Personas work starting next week. If you have experience in this area and would like to work on some of the advanced tasks that we will be focusing on in January and February, let @meher and @nalininonstopnewsuk know. Thanks to @herculespekkas and @sthakor who have been doing some work on this already, building on previous work in the team. 

WordCamp Sevilla 2020

Update from co-ordinating team member: @lmurillom

• @vimes1984 and @lmurillom attended WordCamp Sevilla, at the Marketing and Training tables respectively, from December 26-29 2020. It was an event focused entirely on contributing, and there was very high attendance and engagement during the four day event.
• There was a call for the Spanish marketing team to attend any of the global marketing meetings or coffee breaks. Larissa Murillo, Chris Churchill, Nilo Velez and others from the global marketing team will be monitoring and participating in the WP Spain SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. to see where there are further opportunities for cross team collaboration and information sharing.  
• The Training table was on the last day of the event, and Larissa attended for both Marketing and Training Teams. She was able to support the cross-team effort on Learn WordPress as a fluent Spanish speaker. 
  • Most of the questions and content revolved around the Learn WordPress launch. There was a lot of interests regarding:
    • when it will be available in Spanish, submission of workshops
    • the Translation table was eager to know when and how they can help with adding captions in Spanish to the currently available workshops
    • the AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) table also made themselves available to explain what needs to be taken into account
  • During the event, there was also work done adding to the Questions and Answers on Learn WordPress and the collaboration produced by @webcommsat and @sthakor into Spanish, considered tasks outlined by @courane01 and talked about what’s in store for Learn WordPress
• Many people were interested in the Learn WordPress initiative, in what the Training team does, and also willing to participate. Thanks to @courane01 and @azhiyadev for their support and preparation work beforehand. Many thanks and congratulations to @nilovelez and the organising team for such a successful event.

Contributor Introductory Sessions

Update from co-ordinating team member: @yvettesonneveld

• If you are a new contributor and would like to learn more about the WordPress project, the tasks the Marketing Team works on, the tools we use and get some tips on how to make contributing fun and easy, join us for our contributor introduction sessions.
• These sessions are for new contributors, returners to the team, and those who have pledged to support the marketing team but need some guidance on where to start.
• Every week we also publish tasks linked to the agenda and on the Marketing Slack to help people get started or find a next task.
• We have four biweekly sessions planned starting 19 January 2021. You will find more information about these sessions and dates in this post. 
• Please complete the form to sign-up.

Collaborations and Planning

Social Media Post Drafts for contributor introduction sessions

Task:  We have planned new contributor introductory sessions, and we need help to get the word out about them. We would like to reach more people who are considering contributing to WordPress in general and to our team in particular.

Led by: @yvettesonneveld

Collaboration Slack Thread 

Collaborations during the meeting and async included discussions and comments about what moves us to contribute, as well as drafting social media posts into a Google document.

@maedahbatool, @webcommsat and @yvettesonneveld will start final editing on the document on Monday 10 January 2021. There will be further opportunities to collaborate on content and promotion of these events in the future. Contact Maedah and Yvette if you would like to assist this.

Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We are keen to continue to try and help and promote inclusion and diversity in the team.

Wednesday 13 January 2021, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack

Wednesday 13 January 2021, 05:00 UTC and 20:00 UTC – DevChat in #core channel on Slack. Notes from last week’s DevChat

Thursday 14 January 2021, 19:30 UTC – Virtual coffee break in the #marketing channel on Slack

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

Next Marketing meeting

Wednesday 13 January 2021, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack

➤ How to get started?

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool for information on future Contributors Onboarding events.