Jazz should be recognised as music of the people, based in a lot of accents and melodies. What is jazz but music that people danced to? Jazz has the dynamic thing.

Al Jarreau

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The blog page of WordPress.org has stayed the same for a very long time and it could benefit from a careful rethinking and visual attention to detail. There are things we can do to improve the reader’s experience, to make it less visually constrained, and introduce an improved design language. After a request from Matt Mullenweg, I’ve spent some time thinking through a possible redesign, and I’d like to share some directional ideas below.

Making It Jazzy

Some of WordPress’s visual materials have been influenced by jazz aesthetics, which immediately translated into a clear visual direction. Although subtly, I’d like to express the playfulness of jazz, as in the album artworks you can see above.

Imagery in the blog is often sparse, so I explored elements such as stroke shapes, typography, layout and colors, to achieve a timeless result.

Leaving Space for Content

The current layout and typographic styles lack space. Opening up the canvas, rethinking spacings, placements and line heights could make it feel less boxed and improve readability.

I have also explored variations between categories, while maintaining coherence within the same section of the website, taking content in consideration and playing with it.

Rethinking Typefaces

Open Sans is widely used in the current site, and while there’s nothing wrong with it, its quirkiness wasn’t propelling improvement or helping readability, so I suggest we replace it with Inter, an open source font, which I’m using for paragraphs and functional text. It works well for screens and reading and it has a timeless feel that fits universally with any type of content it’s used with.

EB Garamond, equally open source, is used in headings, bringing elegance and delicacy to the blog.

Continuously Iterating

Certain pieces are still in progress of refinement, such as the blog’s “home” page, text styles and the balance in the usage of paint strokes (some of the ones used here aren’t as polished). Colors are still being iterated on, but the vibrant blue seems to associate well with the evolving Gutenberg language.

Higher Level Concept

I’ve also spent some time thinking about simplifying the nav bar and footer for the site, which ultimately contribute to its visual consistency. Beyond that, I have found potential in the concept of recreating different “languages” of jazz throughout the site, in a way that’s coherent and balanced enough that isn’t confusing or misleading for people.

A huge thank you to @pablohoneyhoney for the continuous help and guidance in these iterations. I’m very happy to share bits of this work in progress, which is all available in this Figma link, and will try to post updates as regularly as possible.

I hope you’re as excited as I am about this, and I can’t wait to know what you think in comments below!

Editorial postscript – The design above is early, but has already gone through multiple iterations. As with so many open source things, all feedback is welcome and anything that can be changed will be. 🙂 ~josepha